News Sytner Group launches Driven by Design competition to support teachers and parents during lockdown.

Sytner Group launches Driven by Design competition to support teachers and parents during lockdown.

Sytner Group, in partnership with the Institute of the Motor Industry, is launching a new competition named Driven by Design to support secondary school students, parents, guardians and teachers with the immense pressure that they currently face when it comes to juggling home schooling and their other life commitments throughout lockdown.

Sytner Group has a long-standing history of supporting students and teachers through school engagement programmes, with this latest competition looking to challenge entrants with designing their own concept car and an accompanying marketing campaign.

The competition has been designed in line with the National Curriculum and requires minimal guidance from parents and guardians. Alongside helping to ease the pressure that the education sector currently faces due to lockdown, the competition aims to help entrants develop and test skills in areas such as project management, sales & marketing, market research and design.

The Driven by Design competition is aimed at all secondary school students, aged 11-16, anywhere in the UK. The competition is accessible to everyone, regardless of whether an entrant’s strengths lay within design, writing, marketing or any other subject. Sytner Group is asking parents within the industry to share a link to the competition with their friends, family and colleagues, in order to help the competition to support as many people as possible.

Sytner Group will recognise a number of winners across the UK, all of whom will receive an iPad and will have their projects featured on the Sytner Careers website, the latter being a valuable addition to their CV in later life.

Sytner Group is running the Driven by Design competition in partnership with the Institute of the Motor Industry (IMI). Founded in 1920, the IMI works to ensure people within the automotive industry have the chance to progress their career through relevant qualifications and up-to-date skills.

Showing their commitment to developing talent within the industry, the two companies have previously partnered on other initiatives such as the industry leading Elite Technicians Challenge.

Speaking of the competition Paul Hudspith, Head of Recruitment & Central HR at Sytner Group, said:

“We understand the pressure that parents, guardians and teachers are currently facing when it comes to juggling life’s commitments and home schooling. Teachers across the country are currently doing a fantastic job despite the challenges that currently face the education system and we hope that Driven by Design can help with that.

 “At Sytner Group, we have a commitment to diversity and inclusivity and put developing talent and building careers at the core of what we do. For that reason, we know the importance of initiatives like this competition and helping the children in our local communities to build on their skills. Everywhere in the automotive industry, we have all been faced with challenges throughout lockdown and we hope that others will get behind our new Driven by Design competition.

Ultimately we want Driven by Design to help inspire future automotive industry colleagues, as well as giving school children something to focus on during lockdown. Good luck to all of our entrants.”

Entry into the Driven by Design competition is easy. To find out more about the competition and how to enter, simply follow this link –


Notes for Editors:

About Sytner Group
Sytner Group are the UK’s largest automotive group, representing 21 of the world’s most prestigious automotive brands in over 100 state-of-the-art dealerships nationwide. The company aim is to delight both customers and colleagues; recently winning the Motor Trader Skills and Development award for the second consecutive year and attaining industry leading levels of customer satisfaction.

About the Institute of the Motor Industry
The Institute of the Motor Industry (IMI) was founded in 1920 when society – as now – was experiencing rapid technology-driven change. The IMI was created to establish new skills and knowledge benchmarks for the emerging automotive industry.


Find an employer near you

Drive My Career gives you the best chance to kick-start your career and drive it forward. If you are passionate about something or just want to explore what’s out there, Drive My Career can help you find the best opportunity for you. Explore the wide range of exciting, diverse and financially rewarding opportunities that the retail automotive industry offers.